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Creative business : achieving your goals through creative thinking and action

Author: Tim Bills; Chris Genasi
Publisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"This new book turns conventional wisdom on its head and provides a practical step by step guide that enables all business people to 'get creative' and apply the power of creativity to their everyday business world. Whatever business you are in, this book helps you take creativity out of the clouds and brings it down to earth."--Jacket.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Tim Bills; Chris Genasi
ISBN: 0333997352 9780333997352
OCLC Number: 52455532
Notes: Includes index.
Description: viii, 152 pages : illustrations ; 24 cm
Contents: How creativity can change your world --
again --
Why creativity goes into hibernation --
Annexe --
Starting the creativity flow --
New ways of thinking to unlock breakthrough ideas --
The creative problem solver (CPS model): stages 1 and 2 --
The creative problem solver: stages 3 and 4 --
Making it happen: turning ideas into reality.
Responsibility: Tim Bills and Chris Genasi.
More information:

Abstract:

While many people in business have strong analytic skills, creativity has been undervalued in many organisations. They show how some companies have achieved success as a result of creativity and  Read more...

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'Another goodie from Palgrave's strong selection for this half of the year.' - Keith Clark, The Bookseller'If you want a book to help you get your creative processes functioning up to speed then you Read more...

 
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