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Creative business : achieving your goals through creative thinking and action

Author: Tim Bills; Chris Genasi
Publisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
While many people in business have strong analytic skills, creativity has been undervalued in many organizations. Genasi and Bills draw attention to creative thinking and action and how they can be used to solve business problems and improve performance. They show how some companies have achieved success as a result of creativity and provide a step-by-step guide for companies and individuals to become more creative.  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Bills, Tim, 1961-
Creative business.
Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003
(DLC) 2003056340
(OCoLC)52455532
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Tim Bills; Chris Genasi
ISBN: 1417595507 9781417595501 128022049X 9781280220494 6610220492 9786610220496
OCLC Number: 60405073
Notes: Includes index.
Description: 1 online resource (viii, 152 pages) : illustrations
Contents: How creativity can change your world --
again --
Why creativity goes into hibernation --
Annexe --
Starting the creativity flow --
New ways of thinking to unlock breakthrough ideas --
The creative problem solver (CPS model): stages 1 and 2 --
The creative problem solver: stages 3 and 4 --
Making it happen: turning ideas into reality.
Responsibility: Tim Bills and Chris Genasi.

Abstract:

While many people in business have strong analytic skills, creativity has been undervalued in many organizations. Genasi and Bills draw attention to creative thinking and action and how they can be used to solve business problems and improve performance. They show how some companies have achieved success as a result of creativity and provide a step-by-step guide for companies and individuals to become more creative. The book also contains numerous scenarios that encourage the reader to solve problems imaginatively and to apply these creative thoughts to their own business problems.

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