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The creative business guide to marketing : selling and branding design, advertising, interactive, and editorial services

Author: Cameron S Foote
Publisher: London ; New York : W.W. Norton, ©2012.
Edition/Format:   Book : English : 1st edView all editions and formats
Database:WorldCat
Summary:
"Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys--word of mouth, referrals, and occasional promotions--are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations, all creatives need this  Read more...
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Document Type: Book
All Authors / Contributors: Cameron S Foote
ISBN: 9780393733471 0393733475
OCLC Number: 711051766
Notes: Includes index.
Description: 223 pages ; 25 cm
Contents: Strategies and tactics. Why marketing is important --
Developing strategies --
Developing tactics --
Planning implementation --
Prospecting and contacting. Today's promotional landscape --
Locating prospects --
Sales responsibilities --
Their budgeting, your pricing --
Presenting and closing. Presentation preparation --
Differentiation and new business pitches --
Your portfolio or your process? --
Presentation closings --
Following up. Pre-project paperwork --
Selling ideas and concepts --
After-marketing.
Responsibility: Cameron S. Foote.

Abstract:

The go-to guide on how to market a creative organisation, why it is important, and what techniques work.  Read more...

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