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The creative business guide to running a graphic design business

Author: Cameron S Foote
Publisher: New York : W.W. Norton & Co., ©2009.
Edition/Format:   Print book : English : Updated edView all editions and formats
Summary:
This book is the go-to guide for graphic designers who want to run their own shop and improve their bottom line. First published in 2001, The Creative Business Guide to Running a Graphic Design Business set long-needed standards as the first comprehensive management manual for the graphic design industry. Now brought up-to-date, it describes current, best-practice procedures for firms of all sizes operating in an  Read more...
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Document Type: Book
All Authors / Contributors: Cameron S Foote
ISBN: 9780393732993 0393732991
OCLC Number: 317923273
Notes: Includes index.
Description: 416 pages : illustrations ; 24 cm
Contents: 1. Organization --
A solid foundation --
Structure and facilities --
Outside support service s --
2. Personnel --
Organizing --
Hiring --
Motivating --
Creative direction --
Dismissing --
3. Marketing --
Positioning --
Promoting --
Selling --
4. Operations --
Pricing your services --
Working with clients --
Grow the business? --
Financial issues --
Personal issues --
5. Appendices --
Twenty-five management standards --
Six management case studies --
A designer's short course in marketing --
Samples and forms.
Responsibility: Cameron S. Foote.

Abstract:

The go-to guide for graphic designers who want to run their own shop and improve their bottom line.  Read more...

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