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Creative cost-benefits reinvention : how to reverse commoditization hell in the age of customer capitalism

Author: Christian Dussart
Publisher: New York : Palgrave Macmillan, 2010.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:

This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations.

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Christian Dussart
ISBN: 9780230105300 0230105300
OCLC Number: 607977727
Description: xvi, 172 pages : illustrations ; 22 cm
Contents: The tide of commoditization --
New markets, new behaviors: a global shift --
The value-for-money business perspective --
Re-reinventing business models --
A new integrated set of new business logics --
CVC approaches: the disruption spectrum.
Responsibility: Christian Dussart.
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"Permanent and creative business model reinvention is imperative to a successful business. This book is unique because it presents a fully integrated process on business reinvention, from analysis to Read more...

 
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