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Creative direction in a digital world : a guide to being a modern creative director

Author: Adam Harrell
Publisher: Boca Raton : CRC Press Taylor & Francis Group, [2017]
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Adam Harrell
ISBN: 9781138847514 1138847518
OCLC Number: 950751072
Description: xxii, 114 pages : illustrations (some color) ; 26 cm
Contents: Understand your audience --
What you should know about branding --
The process of ideation and concepting --
The elements of great design --
Creating narrative with animation and video --
Making your message spread --
The innovation trap --
Guide to digital prototyping --
Designing digital experiences --
Presenting --
Keeping yourself and your team happy.
Responsibility: Adam Harrell.

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