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The creative professional's guide to money : how to think about it, how to talk about it, how to manage it

Author: Ilise Benun
Publisher: Cincinnati, Ohio : HOW Books, 2011.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Focuses on the techniques and resources used by successful creatives, providing tools and ideas that address financial questions common to a wide range of creatives.

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Genre/Form: Nonfiction
Document Type: Book
All Authors / Contributors: Ilise Benun
ISBN: 9781440302435 144030243X
OCLC Number: 762078782
Description: 230 pages ; 23 cm
Contents: How to think about it --
The business mindset --
Setting goals before prices --
Setting your prices --
Pricing strategies --
Positioning your price --
How to talk about it --
Finding and qualifying your prospects --
Broaching the topic of money --
Talking price and negotiation --
Confidently closing the sale --
Getting paid --
How to manage it --
Money basics --
Profitability and metrics --
Requests for proposal : should you or shouldn't you? --
Negotiating the contract.
Other Titles: Guide to money
Responsibility: Ilise Benun.

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