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Creative Strategy : a Handbook for Innovation.

Author: William Duggan
Publisher: New York : Columbia University Press, 2012.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
William Duggan's 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches with what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step-by-step guide to help you and your company put that same method to work for your own innovations. Duggan's book solves the most important  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Duggan, William.
Creative Strategy : A Handbook for Innovation.
New York : Columbia University Press, ©2012
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: William Duggan
ISBN: 9780231531467 023153146X
OCLC Number: 880869102
Description: 1 online resource (177 pages)
Contents: CONTENTS; Introduction; I: Creative Strategy from the Inside; 1. From Mind to Method; 2. Precedents; 3. What's the Problem?; 4. Where Do We Look?; 5. Creative Combination; 6. Resolution; 7. Get Organized; 8. Kinds of Innovation; II: Creative Strategy from the Outside; 9. Brainstorming; 10. Top Ten; 11. Creative; 12. Strategy; III: References; Creative Strategy at a Glance; Creative Strategy Phases; Phase 1: Rapid Appraisal; Phase 2 : What-Works Scan; Phase 3 : Creative Combination; Sources; Acknowledgments; Bibliography; Index.

Abstract:

William Duggan's 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches with what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step-by-step guide to help you and your company put that same method to work for your own innovations. Duggan's book solves the most important problem of how innovation actually happens. Other methods of creativity, strategy, and innovation explain how to research and analyze a situation, but they don't tell you how to take.

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A slim but persuasive guide to innovative thinking. Publishers Weekly With this book, you too can learn how to be a spearhead of innovation. -- Steph Lippitt NY Creative Interns

 
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