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The creator's code : the six essential skills of extraordinary entrepreneurs

Author: Amy Wilkinson
Publisher: New York : Simon & Schuster Paperbacks, 2016. ©2015
Edition/Format:   Print book : English : First Simon & Schuster trade paperback editionView all editions and formats
Summary:
"How do some people turn ideas into enterprises that endure? Why do some people succeed when so many others fail? The Creator’s Code unlocks the six essential skills that turn small notions into big companies. This landmark book is based on 200 interviews with today’s leading entrepreneurs including the founders of LinkedIn, Chipotle, eBay, Under Armour, Tesla Motors, SpaceX, Spanx, Airbnb, PayPal, Jetblue, Gilt  Read more...
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Document Type: Book
All Authors / Contributors: Amy Wilkinson
ISBN: 9781451666076 1451666071
OCLC Number: 913303411
Description: viii, 228 pages ; 22 cm
Contents: Cracking the code. The six essential skills --
Find the gap. Be a sunbird, architect, or integrator --
Drive for daylight. Manage speed like a race-car driver --
Fly the ooda loop. Master fast-cycle iteration --
Fail wisely. Set a failure ratio --
Network minds. Solve problems collectively --
Gift small goods. Unleash generosity --
Conclusion. The power of six.
Responsibility: Amy Wilkinson.

Abstract:

"How do some people turn ideas into enterprises that endure? Why do some people succeed when so many others fail? The Creator’s Code unlocks the six essential skills that turn small notions into big companies. This landmark book is based on 200 interviews with today’s leading entrepreneurs including the founders of LinkedIn, Chipotle, eBay, Under Armour, Tesla Motors, SpaceX, Spanx, Airbnb, PayPal, Jetblue, Gilt Groupe, Theranos, and Dropbox. Over the course of five years, Amy Wilkinson conducted rigorous interviews and analyzed research across many different fields. From the creators of the companies ranging from Yelp to Chobani to Zipcar, she found that entrepreneurial success works in much the same way. Creators are not born with an innate ability to conceive and build $100 million enterprises. They work at it. They all share fundamental skills that can be learned, practiced, and passed on."--Publisher's description.

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