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Crisis in candyland : melting the chocolate shell of the Mars family empire

Author: Janice Pottker
Publisher: Bethesda, Md. : National Press Books, ©1995.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Presents the story of the Mars family, their multinational company, and its successes and failures.
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Genre/Form: Case studies
Additional Physical Format: Online version:
Pottker, Janice.
Crisis in candyland.
Bethesda, Md. : National Press Books, ©1995
(OCoLC)623883247
Document Type: Book
All Authors / Contributors: Janice Pottker
ISBN: 1882605209 9781882605200
OCLC Number: 32465145
Notes: "An Enigma book."
Includes index.
Description: 255 pages : illustrations ; 24 cm
Responsibility: Jan Pottker.

Abstract:

Presents the story of the Mars family, their multinational company, and its successes and failures.

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