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Crisis management in the age of social media

Author: Louis Capozzi; Susan R Rucci
Publisher: New York : Business Expert Press, 2013.
Series: Public relations collection.
Edition/Format:   Print book : English : First editionView all editions and formats
Database:WorldCat
Summary:

The age of the instant crisis has arrived. Companies, Non-profits and high-profile individuals often seem unable to cope. There's a new playing field - social media. This book examines 'Instant  Read more...

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Document Type: Book
All Authors / Contributors: Louis Capozzi; Susan R Rucci
ISBN: 9781606495803 1606495801
OCLC Number: 847542186
Description: xi, 142 pages : illustrations ; 23 cm.
Contents: Chapter 1 The Age of The Instant Crisis --
Chapter 2 Susan G. Komen's "Race for the Headlines" --
Chapter 3 #DearNetflix: I Am Cancelling My Subscription! Signed Social Media --
Chapter 4 To Tweet or Not to Tweet? --
Chapter 5 Bank of America Stands Down --
Chapter 6 The Friendly Skies Turn Ugly --
Chapter 7 Racing from the Storm --
Chapter 8 A Less Than "Progressive" Approach --
Chapter 9 "Refrigerator Gate" in China --
Chapter 10 Herding Cats-The Challenge of Controlling Employees --
Chapter 11 Crisis Planning in the Conversation Age.
Series Title: Public relations collection.
Responsibility: Louis Capozzi and Susan R. Rucci.

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