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Crisis

Author: Joanna BartholomewMatt Hill, (Director)Blakeway Productions,Zhong yang dian shi tai jing ji pin dao,TVibe Corporation Limited,All authors
Publisher: [London] : [Blakeway Productions] ; [Beijing] : [CCTV2] ; [Shenzhen, China] : [TVibe Corporation Limited], [London] : [BBC Worldwide Sales & Distribution], [Princeton, New Jersey] : [Films Media Group for Films for the Humanities & Sciences], [2014] [2014] [2014] ©2014
Series: Secrets of branding.
Edition/Format:   eVideo : Clipart/images/graphics : EnglishView all editions and formats
Summary:
In the 1960s, Pan Am was at the forefront of the jet age and was viewed as the epitome in quality airline service. But, as this program examines, the 1988 terrorist bombing of Flight 103 over Lockerbie, Scotland, was a blow from which the legendary brand never recovered. Learn about crises that affected Kellogg's, Ford, BP and Tylenol.
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Details

Genre/Form: Video recordings
Educational films
Internet videos
Streaming videos
Videorecording
Additional Physical Format: Originally produced:
BBC Worldwide Ltd, 2014.
Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: Joanna Bartholomew; Matt Hill, (Director); Blakeway Productions,; Zhong yang dian shi tai jing ji pin dao,; TVibe Corporation Limited,; BBC Worldwide Ltd.,; Films for the Humanities & Sciences (Firm),; Films Media Group,
OCLC Number: 900019759
Language Note: Closed-captioned.
Notes: Encoded with permission for digital streaming by Films Media Group on November 6, 2014.
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Performer(s): Narrated by Joanna Bartholomew.
Target Audience: 9 & up.
Description: 1 online resource (1 streaming video file (49 min.)) : digital, sound, color.
Details: System requirements: Adobe Flash Player or compatible software.; Mode of access: World Wide Web.; Video file format: H.264/MPEG-4 AVC (MP4).
Contents: Introduction: Secrets of Branding: Crisis (0:57) --
Working for Pan Am (2:24) --
Reckless Business Decisions (2:56) --
Pan Am Flight 103 (2:00) --
Bomb Threat Cover-up (2:31) --
Kellogg's During the Depression (4:04) --
Kellogg's Rice Krispies (3:23) --
BP Oil Spill (2:52) --
BP CEO Resigns (3:06) --
1956 Ford Edsel (3:28) --
Ford Engineer Crisis (4:21) --
Ford Bounces Back (3:45) --
Chicago Tylenol Murders (4:04) --
Tylenol CEO Leads Crisis Management (4:04) --
Quick Response to Tylenol Crisis (3:48) --
Credits: Secrets of Branding: Crisis (0:33).
Series Title: Secrets of branding.
Responsibility: series producer, Joanna Bartholomew ; filmed and directed by Matt Hill ; a Blakeway Production for CCTV2 ; ©TVibe Corporation Limited.

Abstract:

In the 1960s, Pan Am was at the forefront of the jet age and was viewed as the epitome in quality airline service. But, as this program examines, the 1988 terrorist bombing of Flight 103 over Lockerbie, Scotland, was a blow from which the legendary brand never recovered. Learn about crises that affected Kellogg's, Ford, BP and Tylenol.

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Linked Data


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