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Critical multimodal studies of popular discourse

Author: Emilia Djonov
Publisher: New York : Routledge, 2014.
Series: Routledge studies in multimodality, 8.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Emilia Djonov
ISBN: 9780415624718 0415624711 0203104285 9780203104286 113624901X 9781136249013
OCLC Number: 776535272
Description: xii, 272 pages : illustrations ; 24 cm.
Contents: From multimodal to critical multimodal studies through popular discourse / Emilia Djonov and Sumin Zhao --
Part I. Methodological and theoretical challenges. Revisiting cinematic authorship : a multimodal approach / Chiaoi Tseng and John A. Bateman ; The television title sequence : a visual analysis of Flight of the conchords / Monika Bednarek ; The strategic use of the visual mode in advertising metaphors / Charles Forceville ; Japanese street fashion for young people : a multimodal digital humanities approach for identifying sociocultural patterns and trends / Alexey Podlasov and Kay L. O'Halloran --
Part II. Key issues in contemporary popular culture. Multimodal constructions of the nation : how China's music-entertainment television has incorporated Macau into the national fold / Lauren Gorfinkel ; A multimodal analysis of the environment beat in a music video / Carmen Daniela Maier and Judith Leah Cross ; Representations of the institutional 'self' in web-based business news discourse / Sabine Tan ; Selling the 'Indie taste' : a social semiotic analysis of frankie magazine / Sumin Zhao ; From popularization to marketization : the hypermodal nucleus in institutional science news / Yiqiong Zhang and Kay L. O'Halloran --
Part III. New audienceship and authorship in popular discourse. Telling a different story : stance in verbal-visual displays in the news / Dorothy Economou ; Point of view in picture books and animated film adaptations : informing critical multimodal comprehension and composition pedagogy / Len Unsworth ; Points of difference : intermodal complementarity and social critical literacy in children's multimodal texts / Angela Thomas ; Bullet points, new writing, and the marketization of public discourse : a critical multimodal perspective / Emilia Djonov and Theo van Leeuwen ; Toward a semiotics of listening / Theo van Leeuwen.
Series Title: Routledge studies in multimodality, 8.
Responsibility: edited by Emilia Djonov and Sumin Zhao.

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