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Critical resource management : a control perspective

Author: Fred A Jacobs; Larry H Beard
Publisher: Atlanta, Ga. : Georgia State University Business Press, ©1993.
Edition/Format:   eBook : Document : State or province government publication : EnglishView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Critical resource management.
Atlanta, Ga. : Georgia State University Business Press, ©1993
(DLC) 93004096
(OCoLC)27976323
Material Type: Document, Government publication, State or province government publication, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Fred A Jacobs; Larry H Beard
ISBN: 0585308365 9780585308364
OCLC Number: 45733400
Description: 1 online resource (vii, 357 pages) : illustrations, map
Contents: pt. 1. Short-Term Capital Asset Management. Controlling Cash Flow in the Small Business / Fred A. Jacobs, Larry H. Beard and Al L. Hartgraves. Let Your Business Plan Be a Road Map to Credit / E. Lewis Bryan and Ralph E. Welton. JIT: Strategies for Distant Suppliers / Joe G. Thomas and Morris Lamberson. The Impact of Automation on Direct Labor Costs / Robert H. Sanborn and David B. Croll --
pt. 2. Long-Term Capital Asset Management. Capital Budgeting: A Key Management Challenge / Eurico J. Ferreira and Leroy D. Brooks. Capital Investment Analysis for the Small Business / Richard F. Wacht. A Small Business Owner's Primer of Equity Financing / W. Keith Schilit. The Case of the Misaligned Merger / Michael J. Durnwald and James R. Miller --
pt. 3. Marketing Activities. Which Marketing Strategies Breed Success? / Ellen Day, Melvin R. Crask and Clyde E. Harris, Jr. How to Develop a Customer-Driven Positioning Strategy / James H. Martin and James M. Daley. Identifying and Eliminating Weak Products / Douglas M. Lambert and Jay U. Sterling. Services Marketing --
Reaching the Customer and Creating Satisfaction / Charles W. Lamb, Jr. and David W. Cravens. Sales Strategy: Charting a New Course in Turbulent Markets / David W. Cravens, Raymond W. LaForge and Thomas N. Ingram. The Anatomy of a Sales Plan / Noel B. Zabriskie and John M. Browning. Integrating Marketing and Logistics for Increased Profit / Douglas M. Lambert and Robert L. Cook --
pt. 4. Human Resource Management. Tracking the Impact of Human Resource Management / Andrew Templer and Karl Hofmeyr. Interpersonal Skill Training --
A Prerequisite for Success / John D. Pettit, Jr., Bobby C. Vaught and Robert L. Trewatha. Making Performance Appraisals Meaningful and Fair / Mark R. Edwards. Balancing Corporate Profits and Ethics: A Matrix Approach / Donald P. Robin and Eric Reidenbach --
pt. 5. Productivity and Quality Management. Building Quality Into the Product / G.H. Manoochehri. JIT: Will Suppliers Embrace Their New Role? / Carolyn R. Stokes. EDI to the Rescue --
More Productivity, Less Paperwork / James A. Senn. A Guide to Quality Marketing Research Proposals and Reports / N. Carroll Mohn and Thomas H. Land --
pt. 6. Communication and Information Systems. Computers and People --
Casting the Players / Dianne D. Horgan and Rebecca J. Simeon. Crisis! Managerial Lessons From Pearl Harbor / Harvey J. Brightman. Debunking the Myths of Strategic Information Systems / James A. Senn. Planning Information Systems for the Growing Business / Glenn V. Kieckhaefer and Edward J. Inderrieden. Using Information Technology to Compete in a New Europe / James A. Senn.
Responsibility: edited by Fred A. Jacobs and Larry H. Beard.

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