skip to content
Critical thinking in consumer behavior : cases and experiential exercises Preview this item
ClosePreview this item
Checking...

Critical thinking in consumer behavior : cases and experiential exercises

Author: Judy Graham
Publisher: Upper Saddle River, N.J. : Pearson Education, ©2004.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Applies consumer behavior theory to practice via 21 cases and activities. This work is designed to be used alone, or as a supplement to any text in consumer behavior.

Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Case studies
Cas, Études de
Problèmes et exercices
Document Type: Book
All Authors / Contributors: Judy Graham
ISBN: 0131133225 9780131133228
OCLC Number: 61264867
Description: 85 pages ; 28 cm
Contents: I. PERCEPTION, LEARNING AND MEMORY. 1. Information Overload. 2. Operant and Classical Conditioning. 3. Memory Models and Promotional Strategies. II. CONSUMER MOTIVATION AND PERSONALITY. 4. The Great Debate. 5. Appealing to the Id, Superego, and Ego. 6. Means-End Analysis. III. CONSUMER ATTITUDES AND ATTITUDE CHANGE. 7. Multiattribute Model of Attitude Measurement. 8. Theory of Reasoned Action. 9. Attitude Change Strategies and the ELM. IV. CONSUMER DECISION MAKING. 10. Post-purchase: Customer Satisfaction/Retention. 11. Group/Family Decision Making. 12. Decision Rules: Choosing a Digital Camera. V. CULTURAL, PERSONAL, AND GROUP INFLUENCES. 13. Reference Groups I: Forms of Influence. 14. Reference Groups II: Types of Groups. 15. Culture and Consumer Behavior. VI. RESEARCHING CONSUMER BEHAVIOR. 16. The Diversity of Consumer Behavior. 17. Information Display Board. 18. Motivation Research-Projective Techniques. VII. SEGMENTING, TARGETING, POSITIONING, AND THE DIFFUSION OF INNOVATION. 19. Positioning Strategies. 20. Diffusion of Innovations. 21. VALS Segmentation Categories.
Responsibility: Judy Graham.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/61264867> # Critical thinking in consumer behavior : cases and experiential exercises
    a schema:CreativeWork, schema:Book ;
   library:oclcnum "61264867" ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/4451762112#Place/upper_saddle_river_n_j> ; # Upper Saddle River, N.J.
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nju> ;
   schema:about <http://id.loc.gov/authorities/subjects/sh87006429> ; # Consumer behavior
   schema:about <http://experiment.worldcat.org/entity/work/data/4451762112#Topic/consommateurs_comportement> ; # Consommateurs--Comportement
   schema:about <http://dewey.info/class/658.8342/e22/> ;
   schema:about <http://id.worldcat.org/fast/876238> ; # Consumer behavior
   schema:bookFormat bgn:PrintBook ;
   schema:copyrightYear "2004" ;
   schema:creator <http://viaf.org/viaf/78990504> ; # Judy Frazer Graham
   schema:datePublished "2004" ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/4451762112> ;
   schema:genre "Case studies"@en ;
   schema:inLanguage "en" ;
   schema:name "Critical thinking in consumer behavior : cases and experiential exercises"@en ;
   schema:productID "61264867" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/61264867#PublicationEvent/upper_saddle_river_n_j_pearson_education_2004> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/4451762112#Agent/pearson_education> ; # Pearson Education
   schema:workExample <http://worldcat.org/isbn/9780131133228> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/61264867> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/4451762112#Agent/pearson_education> # Pearson Education
    a bgn:Agent ;
   schema:name "Pearson Education" ;
    .

<http://experiment.worldcat.org/entity/work/data/4451762112#Place/upper_saddle_river_n_j> # Upper Saddle River, N.J.
    a schema:Place ;
   schema:name "Upper Saddle River, N.J." ;
    .

<http://experiment.worldcat.org/entity/work/data/4451762112#Topic/consommateurs_comportement> # Consommateurs--Comportement
    a schema:Intangible ;
   schema:name "Consommateurs--Comportement"@fr ;
    .

<http://id.loc.gov/authorities/subjects/sh87006429> # Consumer behavior
    a schema:Intangible ;
   schema:name "Consumer behavior"@en ;
    .

<http://id.worldcat.org/fast/876238> # Consumer behavior
    a schema:Intangible ;
   schema:name "Consumer behavior"@en ;
    .

<http://viaf.org/viaf/78990504> # Judy Frazer Graham
    a schema:Person ;
   schema:familyName "Graham" ;
   schema:givenName "Judy Frazer" ;
   schema:givenName "Judy" ;
   schema:name "Judy Frazer Graham" ;
    .

<http://worldcat.org/isbn/9780131133228>
    a schema:ProductModel ;
   schema:isbn "0131133225" ;
   schema:isbn "9780131133228" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.