skip to content
CRM in Financial Services : a Practical Guide to Making Customer Relationship Management Work. Preview this item
ClosePreview this item
Checking...

CRM in Financial Services : a Practical Guide to Making Customer Relationship Management Work.

Author: Bryan Foss; Merlin Stone
Publisher: London : Kogan Page, 2003.
Edition/Format:   Book : Document   Computer File : EnglishView all editions and formats
Database:WorldCat
Summary:
CRM in Financial Services is the first book devoted exclusively to showing how organizations in this sector can improve their CRM and achieve their desired return on investment. It is based on extensive global consulting and research carried out or commissioned by IBM and its business partners over the last five years, and draws on the authors' extensive experience of working with companies to successfully implement  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Material Type: Document
Document Type: Book, Computer File
All Authors / Contributors: Bryan Foss; Merlin Stone
ISBN: 9781597343237 1597343234
OCLC Number: 437250330
Description: 1 online resource (721 p.)
Contents: Contents; About the authors; List of contributors; Foreword; Acknowledgements; Introduction; Chapter 1. The state of CRM in financial services in the UK: promise vs reality; Chapter 2. Uncertain directions in Europe and South Africa; Chapter 3. Assessing the quality of customer management in financial services; Chapter 4. E-business impact on customer management in financial services: an overview; Chapter 5. The impact of e-business on financial services marketing and marketers; Chapter 6. 'E-business strategy 'or just 'business strategy '; Chapter 7. Managing marketing in the e-world. Chapter 8. The implications of e-commerce for strategy: UK case studiesChapter 9. Branch and virtual CRM --
a Dutch case study: Rabobank; Chapter 10. The life and pensions industry: the UK situation compared with other countries; Chapter 11. Trends in insurance CRM; Chapter 12. The evolution of CRM in banking; Chapter 13. CRM in investment banking and financial markets; Chapter 14. Making the most of your customer base; C.

Abstract:

CRM in Financial Services is the first book devoted exclusively to showing how organizations in this sector can improve their CRM and achieve their desired return on investment. It is based on extensive global consulting and research carried out or commissioned by IBM and its business partners over the last five years, and draws on the authors' extensive experience of working with companies to successfully implement and manage their CRM programmes.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(1)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


<http://www.worldcat.org/oclc/437250330>
library:oclcnum"437250330"
library:placeOfPublication
library:placeOfPublication
owl:sameAs<info:oclcnum/437250330>
rdf:typeschema:Book
rdfs:seeAlso
schema:about
rdf:typeschema:Intangible
schema:name"Financial services industry."
schema:about
schema:author
schema:contributor
schema:datePublished"2003"
schema:description"CRM in Financial Services is the first book devoted exclusively to showing how organizations in this sector can improve their CRM and achieve their desired return on investment. It is based on extensive global consulting and research carried out or commissioned by IBM and its business partners over the last five years, and draws on the authors' extensive experience of working with companies to successfully implement and manage their CRM programmes."
schema:description"Contents; About the authors; List of contributors; Foreword; Acknowledgements; Introduction; Chapter 1. The state of CRM in financial services in the UK: promise vs reality; Chapter 2. Uncertain directions in Europe and South Africa; Chapter 3. Assessing the quality of customer management in financial services; Chapter 4. E-business impact on customer management in financial services: an overview; Chapter 5. The impact of e-business on financial services marketing and marketers; Chapter 6. 'E-business strategy 'or just 'business strategy '; Chapter 7. Managing marketing in the e-world."
schema:exampleOfWork<http://worldcat.org/entity/work/id/793898275>
schema:inLanguage"en"
schema:name"CRM in Financial Services a Practical Guide to Making Customer Relationship Management Work."
schema:publisher
schema:workExample
schema:workExample

Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.