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CRM unplugged : releasing CRM's strategic value

Author: Philip Bligh; Douglas Turk
Publisher: Hoboken, N.J. : Wiley, ©2004.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"CRM Unplugged offers a variety of lessons learned from real-world companies that have implemented CRM. Since most investments in technology are costly, the dos and don'ts addressed in these cases help the reader identify the high-impact areas of business. CRM's big punch is its ability to strengthen these high-impact areas - those parts that comprise the unique competitive advantage of a business." "CRM Unplugged  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Philip Bligh; Douglas Turk
ISBN: 0471483044 9780471483045
OCLC Number: 53814602
Description: xviii, 205 pages : illustrations ; 24 cm
Contents: A new, more strategic approach to CRM --
A review of CRM failures --
Strategy first : aligning CRM with company strategy --
Customer intelligence : the science of customer insight --
Demand visibility and response --
An enterprise-wide approach to CRM --
Implementing CRM successfully.
Responsibility: Philip Bligh, Douglas Turk.
More information:

Abstract:

"CRM Unplugged offers a variety of lessons learned from real-world companies that have implemented CRM. Since most investments in technology are costly, the dos and don'ts addressed in these cases help the reader identify the high-impact areas of business. CRM's big punch is its ability to strengthen these high-impact areas - those parts that comprise the unique competitive advantage of a business." "CRM Unplugged is for CEOs, other senior managers (such as VPs), and project managers."--Jacket.

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