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Cross-cultural communication : theory and practice

Author: Brian J Hurn; Barry Tomalin
Publisher: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2013.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Offers a deeper understanding of the need for effective cross-cultural communication and cultural awareness by those engaged in working in the international environment. This area is of increasing importance in the diverse and multicultural world where such effectiveness plays a major part in achieving competitive advantage. The emergence of India and China as future economic giants and the increasing influence of  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Hurn, Brian J., 1937-
Cross-cultural communication.
Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2013
(DLC) 2013014612
(OCoLC)827973860
Print version:
Hurn, Brian J., 1937-
Cross-cultural communication
(DLC) 2013014612
(OCoLC)827973860
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Brian J Hurn; Barry Tomalin
ISBN: 9780230391147 0230391141
OCLC Number: 844188225
Description: 1 online resource (xviii, 308 pages) : illustrations
Contents: 1. What is Cross-Cultural Communication? --
2. Key Thinkers in Cross-Cultural Communication (1) --
3. Key Thinkers in Cross-Cultural Communication (2) --
4. The International Use of English --
5. Developing Cross-Cultural Communication Skills --
6. Selection and Preparation for Foreign Assignments --
7. Leadership Across Cultures --
8. International Team Building and Team Working --
9. The Effect of Culture on International Negotiations --
10. Multiculturalism and Diversity --
11. Globalization and its Effect on Culture --
12. Cultural Diplomacy and Nation Branding --
13. Transfer of Skills, Technology and Knowledge --
14. Cultural Profiling and Classification --
15. Teaching Cross-Cultural Communication.
Responsibility: Brian J. Hurn and Barry Tomalin.

Abstract:

A comprehensive survey of the key areas of research in cross-cultural communication, based on the authors' experience in organizing and delivering courses for undergraduate and postgraduate students  Read more...

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