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Cross-Cultural Destination Image Assessment : an Exploratory study of Arab-Islamic and Protestant European youths' pre-visitation image on Berlin.

Author: Wassim El Kadhi
Publisher: Diplomica Verlag, 2009.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Various scholars consider destination image - a vital part in tourism marketing- as the key in attracting tourists. It is often regarded, as the most important element in a destination's management and may induce success or failure. Within this research project, destination image is being assessed in cross-cultural terms. It scrutinises the extent to which destination image is culture specific. In other words, does  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Kadhi, Wassim El.
Cross-Cultural Destination Image Assessment: Cultural segmentation versus the global tourist.
: Diplomica Verlag, ©2009
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Wassim El Kadhi
ISBN: 9783836622233 3836622238
OCLC Number: 679417072
Description: 1 online resource (179 pages)
Contents: Cross-Cultural Destination Image Assessment:Cultural segmentation versus the global tourist; Abstract; Acknowledgements; Table of Contents; List of Tables; List of Figures; List of Appendices; List of Abbreviations; Chapter One: Introduction; Chapter Two: Berlin as a touristdestination; Chapter Three: Literature Review IDestination Image; Chapter Four: Literature Review II Globalisation: Its effects on consumer behaviour. Comparing Arab-Islamicand Protestant European Culture.; Chapter Five: Methodology; Chapter Six: Data analysis andfindings; Chapter Seven: Conclusion andrecommendations. BibliographyAppendices.

Abstract:

Various scholars consider destination image - a vital part in tourism marketing- as the key in attracting tourists. It is often regarded, as the most important element in a destination's management and may induce success or failure. Within this research project, destination image is being assessed in cross-cultural terms. It scrutinises the extent to which destination image is culture specific. In other words, does a destination's image vary across people from different cultural backgrounds? This question evolves and is vindicated in an era that is subjected to globalisation and increasingly r.

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