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Crossing the chasm : marketing and selling disruptive products to mainstream customers

Autore: Geoffrey A Moore
Editore: New York, NY : HarperBusiness Essentials, ©2002.
Edizione/Formato:   book_printbook : English : Rev. edVedi tutte le edizioni e i formati
Banca dati:WorldCat
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Tipo documento: Book
Tutti gli autori / Collaboratori: Geoffrey A Moore
ISBN: 0060517123 9780060517120
Numero OCLC: 50470628
Note: Includes index.
Descrizione: xxi, 227 pages : illustrations ; 21 cm
Contenuti: Part I: Discovering the chasm --
Introduction: If Bill Gates can be a billionaire --
High-tech marketing illusion --
High-tech marketing enlightenment --
Part II: Crossing the chasm --
The D-Day analogy --
Target the point of attack --
Assemble the invasion force --
Define the battle --
Launch the invasion --
Conclusion: Getting beyond the chasm.
Responsabilità: Geoffrey A. Moore ; with a foreword by Regis McKenna.

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