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Crossing the chasm : marketing and selling disruptive products to mainstream customers

Autor: Geoffrey A Moore
Editora: New York, NY : HarperBusiness Essentials, ©2002.
Edição/Formato   Print book : Inglês : Rev. edVer todas as edições e formatos
Base de Dados:WorldCat
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Tipo de Documento: Livro
Todos os Autores / Contribuintes: Geoffrey A Moore
ISBN: 0060517123 9780060517120
Número OCLC: 50470628
Notas: Includes index.
Descrição: xxi, 227 pages : illustrations ; 21 cm
Conteúdos: Part I: Discovering the chasm --
Introduction: If Bill Gates can be a billionaire --
High-tech marketing illusion --
High-tech marketing enlightenment --
Part II: Crossing the chasm --
The D-Day analogy --
Target the point of attack --
Assemble the invasion force --
Define the battle --
Launch the invasion --
Conclusion: Getting beyond the chasm.
Responsabilidade: Geoffrey A. Moore ; with a foreword by Regis McKenna.

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