跳至内容
Crossing the chasm : marketing and selling disruptive products to mainstream customers 線上預覽
關閉線上預覽
正在查...

Crossing the chasm : marketing and selling disruptive products to mainstream customers

作者: Geoffrey A Moore
出版商: New York, NY : HarperBusiness Essentials, ©2002.
版本/格式:   Print book : 英語 : Rev. ed所有版本和格式的總覽
資料庫:WorldCat
評定級別:

(尚未評分) 0 附有評論 - 成爲第一個。

主題
更多類似這樣的

 

在圖書館查詢

&AllPage.SpinnerRetrieving; 正在查詢有此資料的圖書館...

詳細書目

文件類型: 圖書
所有的作者/貢獻者: Geoffrey A Moore
ISBN: 0060517123 9780060517120
OCLC系統控制編碼: 50470628
注意: Includes index.
描述: xxi, 227 pages : illustrations ; 21 cm
内容: Part I: Discovering the chasm --
Introduction: If Bill Gates can be a billionaire --
High-tech marketing illusion --
High-tech marketing enlightenment --
Part II: Crossing the chasm --
The D-Day analogy --
Target the point of attack --
Assemble the invasion force --
Define the battle --
Launch the invasion --
Conclusion: Getting beyond the chasm.
責任: Geoffrey A. Moore ; with a foreword by Regis McKenna.

評論

讀者提供的評論
正在擷取GoodReads評論...
正在擷取DOGObooks的評論

標籤

所有的讀者標籤 (2)

檢視最熱門的標籤,呈現的形式是: 標籤我的最愛清單 | 標籤雲(tag cloud)

類似資料

相關主題:(6)

提供給讀者有關此資料的清單 (4)

確認申請

你可能已經申請過這份資料。若還是想申請,請選確認。

連結資料


Primary Entity

<http://www.worldcat.org/oclc/50470628> # Crossing the chasm : marketing and selling disruptive products to mainstream customers
    a schema:CreativeWork, schema:Book ;
   library:oclcnum "50470628" ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/10759741#Place/new_york_ny> ; # New York, NY
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/10759741#Topic/technologie_de_pointe_marketing> ; # Technologie de pointe--Marketing
   schema:about <http://id.worldcat.org/fast/1145036> ; # Technological innovations--Marketing
   schema:about <http://id.worldcat.org/fast/956416> ; # High technology--Marketing
   schema:about <http://id.loc.gov/authorities/subjects/sh2009103057> ; # Technological innovations--Marketing
   schema:about <http://id.loc.gov/authorities/subjects/sh85119837> ; # Selling--High technology
   schema:about <http://experiment.worldcat.org/entity/work/data/10759741#Topic/innovations_marketing> ; # Innovations--Marketing
   schema:about <http://dewey.info/class/658.8/e21/> ;
   schema:about <http://id.loc.gov/authorities/subjects/sh2008121583> ; # High technology--Marketing
   schema:about <http://id.worldcat.org/fast/1112015> ; # Selling--High technology
   schema:about <http://experiment.worldcat.org/entity/work/data/10759741#Topic/technologie_de_pointe_vente> ; # Technologie de pointe--Vente
   schema:bookEdition "Rev. ed." ;
   schema:bookFormat bgn:PrintBook ;
   schema:copyrightYear "2002" ;
   schema:creator <http://experiment.worldcat.org/entity/work/data/10759741#Person/moore_geoffrey_a_1946> ; # Geoffrey A. Moore
   schema:datePublished "2002" ;
   schema:description "Part I: Discovering the chasm -- Introduction: If Bill Gates can be a billionaire -- High-tech marketing illusion -- High-tech marketing enlightenment -- Part II: Crossing the chasm -- The D-Day analogy -- Target the point of attack -- Assemble the invasion force -- Define the battle -- Launch the invasion -- Conclusion: Getting beyond the chasm."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/10759741> ;
   schema:inLanguage "en" ;
   schema:name "Crossing the chasm : marketing and selling disruptive products to mainstream customers"@en ;
   schema:productID "50470628" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/50470628#PublicationEvent/new_york_ny_harperbusiness_essentials_2002> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/10759741#Agent/harperbusiness_essentials> ; # HarperBusiness Essentials
   schema:workExample <http://worldcat.org/isbn/9780060517120> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/50470628> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/10759741#Agent/harperbusiness_essentials> # HarperBusiness Essentials
    a bgn:Agent ;
   schema:name "HarperBusiness Essentials" ;
    .

<http://experiment.worldcat.org/entity/work/data/10759741#Person/moore_geoffrey_a_1946> # Geoffrey A. Moore
    a schema:Person ;
   schema:birthDate "1946" ;
   schema:familyName "Moore" ;
   schema:givenName "Geoffrey A." ;
   schema:name "Geoffrey A. Moore" ;
    .

<http://experiment.worldcat.org/entity/work/data/10759741#Topic/innovations_marketing> # Innovations--Marketing
    a schema:Intangible ;
   schema:name "Innovations--Marketing"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/10759741#Topic/technologie_de_pointe_marketing> # Technologie de pointe--Marketing
    a schema:Intangible ;
   schema:name "Technologie de pointe--Marketing"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/10759741#Topic/technologie_de_pointe_vente> # Technologie de pointe--Vente
    a schema:Intangible ;
   schema:name "Technologie de pointe--Vente"@fr ;
    .

<http://id.loc.gov/authorities/subjects/sh2008121583> # High technology--Marketing
    a schema:Intangible ;
   schema:name "High technology--Marketing"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2009103057> # Technological innovations--Marketing
    a schema:Intangible ;
   schema:name "Technological innovations--Marketing"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85119837> # Selling--High technology
    a schema:Intangible ;
   schema:name "Selling--High technology"@en ;
    .

<http://id.worldcat.org/fast/1112015> # Selling--High technology
    a schema:Intangible ;
   schema:name "Selling--High technology"@en ;
    .

<http://id.worldcat.org/fast/1145036> # Technological innovations--Marketing
    a schema:Intangible ;
   schema:name "Technological innovations--Marketing"@en ;
    .

<http://id.worldcat.org/fast/956416> # High technology--Marketing
    a schema:Intangible ;
   schema:name "High technology--Marketing"@en ;
    .

<http://worldcat.org/isbn/9780060517120>
    a schema:ProductModel ;
   schema:isbn "0060517123" ;
   schema:isbn "9780060517120" ;
    .

<http://www.worldcat.org/title/-/oclc/50470628>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
   schema:about <http://www.worldcat.org/oclc/50470628> ; # Crossing the chasm : marketing and selling disruptive products to mainstream customers
   schema:dateModified "2016-05-11" ;
   void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

關閉視窗

請登入WorldCat 

没有帳號嗎?你可很容易的 建立免費的帳號.