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Crossing the chasm : marketing and selling disruptive products to mainstream customers

Author: Geoffrey A Moore
Publisher: New York, NY : CollinsBusiness Essentials, 2006. ©2002
Edition/Format:   Print book : English : Revised edition, First Collins Business Essentials editionView all editions and formats
Database:WorldCat
Summary:
Examines marketing strategies for high-tech products and why they differ from those in other industries.
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Document Type: Book
All Authors / Contributors: Geoffrey A Moore
ISBN: 9780060517120 0060517123
OCLC Number: 207010953
Notes: "A Collins Business book."
Includes index.
Description: xxi, 227 pages : illustrations ; 21 cm
Contents: Introduction: If Bill Gates can be a billionaire --
High-tech marketing illusion --
High-tech marketing enlightenment --
The D-Day analogy --
Target the point of attack --
Assemble the invasion force --
Define the battle --
Launch the invasion --
Conclusion: Getting beyond the chasm.
Responsibility: Geoffrey A. Moore ; with a foreword by Regis McKenna.

Abstract:

Examines marketing strategies for high-tech products and why they differ from those in other industries.

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