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Crossing the chasm : marketing and selling disruptive products to mainstream customers

Author: Geoffrey A Moore
Publisher: New York, NY HarperBusiness Essentials 2002
Edition/Format:   Book : English : Rev. edView all editions and formats
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Document Type: Book
All Authors / Contributors: Geoffrey A Moore
ISBN: 0060517123 9780060517120
OCLC Number: 255128317
Notes: Includes index
Description: xxi, 227 p ill 21 cm
Responsibility: Geoffrey A. Moore. With a foreward by Regis McKenna

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