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Crossing the chasm : marketing and selling disruptive products to mainstream customers

Autore: Geoffrey A Moore
Pubblicazione: New York, NY HarperBusiness Essentials 2002
Edizione/Formato:   Libro a stampa : English : Rev. edVedi tutte le edizioni e i formati
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Tipo documento Libro
Tutti gli autori / Collaboratori: Geoffrey A Moore
ISBN: 0060517123 9780060517120
Numero OCLC: 255128317
Note: Includes index
Descrizione: xxi, 227 Seiten Illustrationen 21 cm
Responsabilità: Geoffrey A. Moore. With a foreward by Regis McKenna

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