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Crossing the chasm : marketing and selling disruptive products to mainstream customers

Author: Geoffrey A Moore
Publisher: New York : HarperCollins Publ., 2006.
Series: Collins business essentials
Edition/Format:   Book : English : rev. ed., first Collins business essentials edView all editions and formats
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Document Type: Book
All Authors / Contributors: Geoffrey A Moore
ISBN: 9780060517120 0060517123
OCLC Number: 315598117
Description: XXI, 227 S. : graph. Darst.
Series Title: Collins business essentials
Responsibility: Geoffrey A. Moore.

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