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Crossing the chasm : marketing and selling disruptive products to mainstream customers

Author: Geoffrey A Moore
Publisher: Oxford : Capstone, 2002.
Edition/Format:   Book : English : 2nd rev. edView all editions and formats
Database:WorldCat
Summary:

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on  Read more...

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Document Type: Book
All Authors / Contributors: Geoffrey A Moore
ISBN: 1841120634 9781841120638 0060517123 9780060517120
OCLC Number: 409027635
Notes: Includes index.
Description: xxi, 227 p. : ill. ; 21 cm.
Responsibility: Geoffrey A. Moore ; foreword by Regis McKenna.

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