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Crossing the chasm : marketing and selling disruptive products to mainstream customers

Author: Geoffrey A Moore
Publisher: New York, NY : HarperBusiness Essentials, cop. 2002.
Edition/Format:   Print book : English : Rev. edView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Geoffrey A Moore
ISBN: 0060517123 9780060517120
OCLC Number: 442304692
Notes: Includes index.
Description: xxi, 227 str. : ilustr. ; 21 cm.
Responsibility: Geoffrey A. Moore ; with a foreword by Regis McKenna.

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