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Crossing the Chasm : Marketing and Selling Disruptive Products to Mainstream Customers

Author: Geoffrey A Moore
Publisher: HarperCollins Publishers Inc ; New York, NY, 2002
Series: Collins Business Essentials
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. "Crossing the Chasm" has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace
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Document Type: Book
All Authors / Contributors: Geoffrey A Moore
ISBN: 0060517123 9780060517120
OCLC Number: 488420985
Description: 227 s.
Series Title: Collins Business Essentials

Abstract:

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. "Crossing the Chasm" has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace

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