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Crossing the chasm : marketing and selling disruptive products to mainstream customers

Author: Geoffrey A Moore
Publisher: New York, NY : HarperBusiness Essentials, ©2002.
Edition/Format:   Book : English : Rev. edView all editions and formats
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Document Type: Book
All Authors / Contributors: Geoffrey A Moore
ISBN: 0060517123 9780060517120
OCLC Number: 50470628
Notes: Includes index.
Description: xxi, 227 p. : ill. ; 21 cm.
Contents: Part I: Discovering the chasm --
Introduction: If Bill Gates can be a billionaire --
High-tech marketing illusion --
High-tech marketing enlightenment --
Part II: Crossing the chasm --
The D-Day analogy --
Target the point of attack --
Assemble the invasion force --
Define the battle --
Launch the invasion --
Conclusion: Getting beyond the chasm.
Responsibility: Geoffrey A. Moore ; with a foreword by Regis McKenna.

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