pular para conteúdo
Crossing the chasm : marketing and selling disruptive products to mainstream customers Ver prévia deste item
FecharVer prévia deste item

Crossing the chasm : marketing and selling disruptive products to mainstream customers

Autor: Geoffrey A Moore
Editora: New York, NY : HarperBusiness Essentials, ©2002.
Edição/Formato   Imprimir livro : Inglês : Rev. edVer todas as edições e formatos
Classificação:

(ainda não classificado) 0 com críticas - Seja o primeiro.

Assuntos
Mais como este

 

Encontrar uma cópia na biblioteca

&AllPage.SpinnerRetrieving; Encontrando bibliotecas que possuem este item...

Detalhes

Tipo de Documento Livro
Todos os Autores / Contribuintes: Geoffrey A Moore
ISBN: 0060517123 9780060517120
Número OCLC: 50470628
Notas: Includes index.
Descrição: xxi, 227 pages : illustrations ; 21 cm
Conteúdos: Part I: Discovering the chasm --
Introduction: If Bill Gates can be a billionaire --
High-tech marketing illusion --
High-tech marketing enlightenment --
Part II: Crossing the chasm --
The D-Day analogy --
Target the point of attack --
Assemble the invasion force --
Define the battle --
Launch the invasion --
Conclusion: Getting beyond the chasm.
Responsabilidade: Geoffrey A. Moore ; with a foreword by Regis McKenna.

Críticas

Críticas contribuídas por usuários
Recuperando críticas GoodReas...
Recuperando comentários DOGObooks

Etiquetas

Etiquetas de todos os usuários (2)

Ver as etiquetas mais populares como: lista de etiquetas | nuvem de etiquetas

Ítens Similares

Assunto(s):(6)

Listas de usuários com este item (4)

Confirmar esta solicitação

Você já pode ter solicitado este item. Por favor, selecione Ok se gostaria de proceder com esta solicitação de qualquer forma.

Dados Ligados


Primary Entity

<http://www.worldcat.org/oclc/50470628> # Crossing the chasm : marketing and selling disruptive products to mainstream customers
    a schema:CreativeWork, schema:Book ;
    library:oclcnum "50470628" ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/10759741#Place/new_york_ny> ; # New York, NY
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/10759741#Topic/technologie_de_pointe_marketing> ; # Technologie de pointe--Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/10759741#Topic/technological_innovations_marketing> ; # Technological innovations--Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/10759741#Topic/high_technology_marketing> ; # High technology--Marketing
    schema:about <http://id.loc.gov/authorities/subjects/sh2009103057> ; # Technological innovations--Marketing
    schema:about <http://id.loc.gov/authorities/subjects/sh85119837> ; # Selling--High technology
    schema:about <http://experiment.worldcat.org/entity/work/data/10759741#Topic/innovations_marketing> ; # Innovations--Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/10759741#Topic/selling_high_technology> ; # Selling--High technology
    schema:about <http://dewey.info/class/658.8/e21/> ;
    schema:about <http://id.loc.gov/authorities/subjects/sh2008121583> ; # High technology--Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/10759741#Topic/technologie_de_pointe_vente> ; # Technologie de pointe--Vente
    schema:bookEdition "Rev. ed." ;
    schema:bookFormat bgn:PrintBook ;
    schema:copyrightYear "2002" ;
    schema:creator <http://viaf.org/viaf/113006687> ; # Geoffrey A. Moore
    schema:datePublished "2002" ;
    schema:description "Part I: Discovering the chasm -- Introduction: If Bill Gates can be a billionaire -- High-tech marketing illusion -- High-tech marketing enlightenment -- Part II: Crossing the chasm -- The D-Day analogy -- Target the point of attack -- Assemble the invasion force -- Define the battle -- Launch the invasion -- Conclusion: Getting beyond the chasm."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/10759741> ;
    schema:inLanguage "en" ;
    schema:name "Crossing the chasm : marketing and selling disruptive products to mainstream customers"@en ;
    schema:productID "50470628" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/50470628#PublicationEvent/new_york_ny_harperbusiness_essentials_2002> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/10759741#Agent/harperbusiness_essentials> ; # HarperBusiness Essentials
    schema:workExample <http://worldcat.org/isbn/9780060517120> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/50470628> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/10759741#Agent/harperbusiness_essentials> # HarperBusiness Essentials
    a bgn:Agent ;
    schema:name "HarperBusiness Essentials" ;
    .

<http://experiment.worldcat.org/entity/work/data/10759741#Topic/high_technology_marketing> # High technology--Marketing
    a schema:Intangible ;
    schema:name "High technology--Marketing"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/10759741#Topic/innovations_marketing> # Innovations--Marketing
    a schema:Intangible ;
    schema:name "Innovations--Marketing"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/10759741#Topic/selling_high_technology> # Selling--High technology
    a schema:Intangible ;
    schema:name "Selling--High technology"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/10759741#Topic/technological_innovations_marketing> # Technological innovations--Marketing
    a schema:Intangible ;
    schema:name "Technological innovations--Marketing"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/10759741#Topic/technologie_de_pointe_marketing> # Technologie de pointe--Marketing
    a schema:Intangible ;
    schema:name "Technologie de pointe--Marketing"@fr ;
    .

<http://experiment.worldcat.org/entity/work/data/10759741#Topic/technologie_de_pointe_vente> # Technologie de pointe--Vente
    a schema:Intangible ;
    schema:name "Technologie de pointe--Vente"@fr ;
    .

<http://id.loc.gov/authorities/subjects/sh2008121583> # High technology--Marketing
    a schema:Intangible ;
    schema:name "High technology--Marketing"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2009103057> # Technological innovations--Marketing
    a schema:Intangible ;
    schema:name "Technological innovations--Marketing"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85119837> # Selling--High technology
    a schema:Intangible ;
    schema:name "Selling--High technology"@en ;
    .

<http://viaf.org/viaf/113006687> # Geoffrey A. Moore
    a schema:Person ;
    schema:birthDate "1946" ;
    schema:familyName "Moore" ;
    schema:givenName "Geoffrey A." ;
    schema:name "Geoffrey A. Moore" ;
    .

<http://worldcat.org/isbn/9780060517120>
    a schema:ProductModel ;
    schema:isbn "0060517123" ;
    schema:isbn "9780060517120" ;
    .

<http://www.worldcat.org/title/-/oclc/50470628>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
    schema:about <http://www.worldcat.org/oclc/50470628> ; # Crossing the chasm : marketing and selling disruptive products to mainstream customers
    schema:dateModified "2018-03-29" ;
    void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Fechar Janela

Por favor, conecte-se ao WorldCat 

Não tem uma conta? Você pode facilmente criar uma conta gratuita.