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Crossing the chasm : marketing and selling disruptive products to mainstream customers

Author: Geoffrey A Moore
Publisher: New York, NY : Collins Business Essentials, 2006.
Edition/Format:   Print book : English : Rev. edView all editions and formats
Database:WorldCat
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Geoffrey A Moore
ISBN: 0060517123 9780060517120 9780062292988 0062292986
OCLC Number: 552091478
Notes: Includes index.
Description: XXI, 227 S. : graph. Darst. ; 21 cm.
Responsibility: Geoffrey A. Moore. With a foreward by Regis McKenna.

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