skip to content
Crossing the chasm : marketing and selling disruptive products to mainstream customers Preview this item
ClosePreview this item
Checking...

Crossing the chasm : marketing and selling disruptive products to mainstream customers

Author: Geoffrey A Moore
Publisher: New York : Collins Business Essentials, ©2002.
Edition/Format:   Book : English : Rev. edView all editions and formats
Database:WorldCat
Summary:
Examines marketing strategies for high-tech products and why they differ from those in other industries.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Geoffrey A Moore
ISBN: 0060517123 9780060517120
OCLC Number: 759171617
Notes: Originally published in hardcover: New York : HarperBusiness, 1991.
Includes index.
Description: xxi, 227 p. : ill. ; 21 cm.
Responsibility: Geoffrey A. Moore ; with a foreword by Regis McKenna.

Abstract:

Examines marketing strategies for high-tech products and why they differ from those in other industries.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


<http://www.worldcat.org/oclc/759171617>
library:oclcnum"759171617"
library:placeOfPublication
library:placeOfPublication
rdf:typeschema:Book
schema:about
<http://id.worldcat.org/fast/956416>
rdf:typeschema:Intangible
schema:name"High technology--Marketing"
schema:name"High technology--Marketing."
schema:about
<http://id.worldcat.org/fast/1112015>
rdf:typeschema:Intangible
schema:name"Selling--High technology"
schema:name"Selling--High technology."
schema:about
schema:about
<http://id.worldcat.org/fast/1145036>
rdf:typeschema:Intangible
schema:name"Technological innovations--Marketing"
schema:name"Technological innovations--Marketing."
schema:about
schema:about
schema:bookEdition"Rev. ed."
schema:copyrightYear"2002"
schema:creator
schema:datePublished"2002"
schema:description"Examines marketing strategies for high-tech products and why they differ from those in other industries."
schema:exampleOfWork<http://worldcat.org/entity/work/id/10759741>
schema:inLanguage"en"
schema:name"Crossing the chasm : marketing and selling disruptive products to mainstream customers"
schema:numberOfPages"227"
schema:publication
schema:publisher
schema:workExample
wdrs:describedby

Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.