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Crossing the chasm : marketing and selling disruptive products to mainstream customers

Author: Geoffrey A Moore
Publisher: New York, NY : HarperBusiness Essentials, 2006.
Edition/Format:   Book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Geoffrey A Moore
ISBN: 9780060517120 0060517123
OCLC Number: 805038618
Notes: Índex.
Description: XXI, 227 p. : il. ; 21 cm.
Responsibility: Geoffrey A. Moore ; with a foreword by Regis McKenna.

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