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Crossing the chasm : marketing and selling disruptive products to mainstream customers

Author: Geoffrey A Moore
Publisher: New York, NY : HarperBusiness, an imprint of HarperCollins Publishers, 2014.
Edition/Format:   Print book : English : Third editionView all editions and formats
Database:WorldCat
Summary:
Examines marketing strategies for high-tech products, with advice for techology companies on how to increase their market share more rapidly when new technologies are introduced to consumers.
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Document Type: Book
All Authors / Contributors: Geoffrey A Moore
ISBN: 9780062292988 0062292986
OCLC Number: 869302056
Notes: Includes index.
Description: 273 pages : illustrations ; 21 cm
Contents: Part I: Discovering the Chasm: Introduction --
High-Tech Marketing Illusion --
High-Tech Marketing Enlightenment. Part II: Crossing the Chasm: The D-Day Analogy --
Target the Point of Attack --
Assemble the Invasion Force --
Define the Battle --
Launch the Invasion --
Conclusion.
Responsibility: Geoffrey A. Moore.

Abstract:

Examines marketing strategies for high-tech products, with advice for techology companies on how to increase their market share more rapidly when new technologies are introduced to consumers.

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