skip to content
Crossing the chasm : marketing and selling disruptive products to mainstream customers Preview this item
ClosePreview this item
Checking...

Crossing the chasm : marketing and selling disruptive products to mainstream customers

Author: Geoffrey A Moore
Publisher: New York, NY : HarperBusiness, an imprint of HarperCollins Publishers, 2014.
Edition/Format:   Print book : English : Third editionView all editions and formats
Database:WorldCat
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Geoffrey A Moore
ISBN: 9780062292988 0062292986
OCLC Number: 869302056
Notes: Includes index.
Description: 273 pages : illustrations ; 21 cm
Contents: Part I: Discovering the Chasm: Introduction --
High-Tech Marketing Illusion --
High-Tech Marketing Enlightenment. Part II: Crossing the Chasm: The D-Day Analogy --
Target the Point of Attack --
Assemble the Invasion Force --
Define the Battle --
Launch the Invasion --
Conclusion.
Responsibility: Geoffrey A. Moore.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/869302056> # Crossing the chasm : marketing and selling disruptive products to mainstream customers
    a schema:CreativeWork, schema:Book ;
    library:oclcnum "869302056" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
    schema:about <http://dewey.info/class/658.8/e21/> ;
    schema:about <http://id.worldcat.org/fast/1112015> ; # Selling--High technology
    schema:about <http://id.loc.gov/authorities/subjects/sh2008121583> ; # High technology--Marketing
    schema:about <http://id.loc.gov/authorities/subjects/sh2009103057> ; # Technological innovations--Marketing
    schema:about <http://id.loc.gov/authorities/subjects/sh85119837> ; # Selling--High technology
    schema:about <http://id.worldcat.org/fast/956416> ; # High technology--Marketing
    schema:about <http://id.worldcat.org/fast/1145036> ; # Technological innovations--Marketing
    schema:bookEdition "Third edition" ;
    schema:bookFormat bgn:PrintBook ;
    schema:creator <http://viaf.org/viaf/113006687> ; # Geoffrey A. Moore
    schema:datePublished "2014" ;
    schema:description "Part I: Discovering the Chasm: Introduction -- High-Tech Marketing Illusion -- High-Tech Marketing Enlightenment. Part II: Crossing the Chasm: The D-Day Analogy -- Target the Point of Attack -- Assemble the Invasion Force -- Define the Battle -- Launch the Invasion -- Conclusion."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/10759741> ;
    schema:inLanguage "en" ;
    schema:name "Crossing the chasm : marketing and selling disruptive products to mainstream customers"@en ;
    schema:productID "869302056" ;
    schema:workExample <http://worldcat.org/isbn/9780062292988> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/869302056> ;
    .


Related Entities

<http://id.loc.gov/authorities/subjects/sh2008121583> # High technology--Marketing
    a schema:Intangible ;
    schema:name "High technology--Marketing"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2009103057> # Technological innovations--Marketing
    a schema:Intangible ;
    schema:name "Technological innovations--Marketing"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85119837> # Selling--High technology
    a schema:Intangible ;
    schema:name "Selling--High technology"@en ;
    .

<http://id.worldcat.org/fast/1112015> # Selling--High technology
    a schema:Intangible ;
    schema:name "Selling--High technology"@en ;
    .

<http://id.worldcat.org/fast/1145036> # Technological innovations--Marketing
    a schema:Intangible ;
    schema:name "Technological innovations--Marketing"@en ;
    .

<http://id.worldcat.org/fast/956416> # High technology--Marketing
    a schema:Intangible ;
    schema:name "High technology--Marketing"@en ;
    .

<http://viaf.org/viaf/113006687> # Geoffrey A. Moore
    a schema:Person ;
    schema:birthDate "1946" ;
    schema:familyName "Moore" ;
    schema:givenName "Geoffrey A." ;
    schema:name "Geoffrey A. Moore" ;
    .

<http://worldcat.org/isbn/9780062292988>
    a schema:ProductModel ;
    schema:bookFormat schema:Paperback ;
    schema:isbn "0062292986" ;
    schema:isbn "9780062292988" ;
    .

<http://www.worldcat.org/title/-/oclc/869302056>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
    schema:about <http://www.worldcat.org/oclc/869302056> ; # Crossing the chasm : marketing and selling disruptive products to mainstream customers
    schema:dateModified "2015-03-18" ;
    void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.