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Crossing the chasm : marketing and selling disruptive products to mainstream customers

Author: Geoffrey A Moore; Regis McKenna
Publisher: New York : Collins Business Essentials, 2006.
Edition/Format:   Print book : English : Rev. edView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Geoffrey A Moore; Regis McKenna
ISBN: 0060517123 9780060517120
OCLC Number: 875683491
Description: XXI, 227 p. ; 20 cm.
Responsibility: Geoffrey A. Moore ; with a foreword by Regis McKenna.

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