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|All Authors / Contributors:||
Geoffrey A Moore
Originally published in 1991 as Crossing the chasm : marketing and selling technology products to mainstream customers.
Previously published in 2002 as Crossing the chasm : marketing and selling high-tech products to mainstream customers.
|Description:||xxi, 227 p. ; 21 cm.|
|Responsibility:||Geoffrey A. Moore ; with a foreword by Regis McKenna.|