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Crossing the chasm : marketing and selling disruptive products to mainstream customers

Author: Geoffrey A Moore
Publisher: New York : Collins Business Essentials, 2006.
Edition/Format:   Print book : English : 1st Collins business essentials ed., Rev. ed
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Geoffrey A Moore
OCLC Number: 973654799
Notes: Includes index.
Originally published in 1991 as Crossing the chasm : marketing and selling technology products to mainstream customers.
Previously published in 2002 as Crossing the chasm : marketing and selling high-tech products to mainstream customers.
Description: xxi, 227 p. ; 21 cm.
Responsibility: Geoffrey A. Moore ; with a foreword by Regis McKenna.

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