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Crossing the chasm : marketing and selling high-tech products to mainstream customers

Verfasser/in: Geoffrey A Moore
Verlag: New York : HarperBusiness, ©1999.
Ausgabe/Format   Print book : Englisch : Rev. edAlle Ausgaben und Formate anzeigen
Datenbank:WorldCat
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Dokumenttyp: Buch
Alle Autoren: Geoffrey A Moore
ISBN: 0066620023 9780066620022 0887307175 9780887307171
OCLC-Nummer: 40516822
Anmerkungen: Includes index.
Beschreibung: xxi, 227 pages ; 21 cm
Inhalt: Discovering the chasm --
If Bill Gates can be a billionaire --
High-tech marketing illusion --
High-tech marketing enlightenment --
Crossing the chasm --
D-day analogy --
Targt the point of attack --
Assemble the invasion force --
Define the battle --
Launch the invasion --
Getting beyond the chasm.
Verfasserangabe: Geoffrey A. Moore ; with a foreword by Regis McKenna.
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