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Crossing the chasm : marketing and selling high-tech products to mainstream customers

저자: Geoffrey A Moore
출판사: New York : HarperBusiness, ©1999.
판/형식:   Print book : 영어 : Rev. ed모든 판과 형식 보기
데이터베이스:WorldCat
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문서 형식:
모든 저자 / 참여자: Geoffrey A Moore
ISBN: 0066620023 9780066620022 0887307175 9780887307171
OCLC 번호: 40516822
메모: Includes index.
설명: xxi, 227 pages ; 21 cm
내용: Discovering the chasm --
If Bill Gates can be a billionaire --
High-tech marketing illusion --
High-tech marketing enlightenment --
Crossing the chasm --
D-day analogy --
Targt the point of attack --
Assemble the invasion force --
Define the battle --
Launch the invasion --
Getting beyond the chasm.
책임: Geoffrey A. Moore ; with a foreword by Regis McKenna.
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