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Crossing the chasm : marketing and selling high-tech products to mainstream customers

Autor: Geoffrey A Moore
Editora: New York : HarperBusiness, ©1999.
Edição/Formato   Imprimir livro : Inglês : Rev. edVer todas as edições e formatos
Resumo:
"Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting  Ler mais...
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Detalhes

Tipo de Documento Livro
Todos os Autores / Contribuintes: Geoffrey A Moore
ISBN: 0066620023 9780066620022 0887307175 9780887307171
Número OCLC: 40516822
Notas: Includes index.
Descrição: xxi, 227 pages ; 21 cm
Conteúdos: Discovering the chasm --
If Bill Gates can be a billionaire --
High-tech marketing illusion --
High-tech marketing enlightenment --
Crossing the chasm --
D-day analogy --
Targt the point of attack --
Assemble the invasion force --
Define the battle --
Launch the invasion --
Getting beyond the chasm.
Responsabilidade: Geoffrey A. Moore ; with a foreword by Regis McKenna.
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Resumo:

This is a guide to marketing high-tech products successfully, by one of the leading practitioners and consultants in the industry.  Ler mais...

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