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Crossing the chasm : marketing and selling high-tech products to mainstream customers

著者: Geoffrey A Moore
出版商: New York : HarperBusiness, ©1999.
版本/格式:   打印图书 : 英语 : Rev. ed查看所有的版本和格式
提要:

This is a guide to marketing high-tech products successfully, by one of the leading practitioners and consultants in the industry.

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文档类型 图书
所有的著者/提供者: Geoffrey A Moore
ISBN: 0066620023 9780066620022 0887307175 9780887307171
OCLC号码: 40516822
注释: Includes index.
描述: xxi, 227 pages ; 21 cm
内容: Discovering the chasm --
If Bill Gates can be a billionaire --
High-tech marketing illusion --
High-tech marketing enlightenment --
Crossing the chasm --
D-day analogy --
Targt the point of attack --
Assemble the invasion force --
Define the battle --
Launch the invasion --
Getting beyond the chasm.
责任: Geoffrey A. Moore ; with a foreword by Regis McKenna.
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