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Crossing the chasm : marketing and selling high-tech products to mainstream customers

作者: Geoffrey A Moore
出版商: New York : HarperBusiness, ©1999.
版本/格式:   Print book : 英語 : Rev. ed所有版本和格式的總覽
資料庫:WorldCat
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文件類型: 圖書
所有的作者/貢獻者: Geoffrey A Moore
ISBN: 0066620023 9780066620022 0887307175 9780887307171
OCLC系統控制編碼: 40516822
注意: Includes index.
描述: xxi, 227 pages ; 21 cm
内容: Discovering the chasm --
If Bill Gates can be a billionaire --
High-tech marketing illusion --
High-tech marketing enlightenment --
Crossing the chasm --
D-day analogy --
Targt the point of attack --
Assemble the invasion force --
Define the battle --
Launch the invasion --
Getting beyond the chasm.
責任: Geoffrey A. Moore ; with a foreword by Regis McKenna.
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