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Crossing the chasm : marketing and selling high-tech products to mainstream customers

Author: Geoffrey A Moore; Regis McKenna
Publisher: [Pymble, NSW ; New York, NY] : PerfectBound, 2001.
Edition/Format:   eBook : Document : English : Rev. edView all editions and formats
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Geoffrey A Moore; Regis McKenna
ISBN: 0060189878 9780060189877
OCLC Number: 52629076
Description: 1 online resource (xv, 154 p.)
Responsibility: by Geoffrey A. Moore, with a foreword by Regis McKenna.

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