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Crossing the chasm : marketing and selling high-tech products to mainstream customers

Author: Geoffrey A Moore
Publisher: New York : HarperBusiness, 1999.
Edition/Format:   Print book : English : Rev. edView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Geoffrey A Moore
ISBN: 0887307175 9780887307171
OCLC Number: 123149486
Notes: Includes index.
Description: xxi, 227 pages : illustrations ; 21 cm
Responsibility: Geoffrey A. Moore ; with a foreword by Regis McKenna.

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