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Crossing the chasm : marketing and selling high-tech products to mainstream customers

Autore: Geoffrey A Moore
Editore: New York : HarperBusiness, 1999.
Edizione/Formato:   book_printbook : English : Rev. edVedi tutte le edizioni e i formati
Banca dati:WorldCat
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Tipo documento: Book
Tutti gli autori / Collaboratori: Geoffrey A Moore
ISBN: 0887307175 9780887307171
Numero OCLC: 123149486
Note: Includes index.
Descrizione: xxi, 227 pages : illustrations ; 21 cm
Responsabilità: Geoffrey A. Moore ; with a foreword by Regis McKenna.

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