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Crossing the chasm : marketing and selling high-tech products to mainstream customers

Autor: Geoffrey A Moore
Editora: New York : HarperBusiness, 1999.
Edição/Formato   Print book : Inglês : Rev. edVer todas as edições e formatos
Base de Dados:WorldCat
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Tipo de Documento: Livro
Todos os Autores / Contribuintes: Geoffrey A Moore
ISBN: 0887307175 9780887307171
Número OCLC: 123149486
Notas: Includes index.
Descrição: xxi, 227 pages : illustrations ; 21 cm
Responsabilidade: Geoffrey A. Moore ; with a foreword by Regis McKenna.

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