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Crossing the chasm : marketing and selling high-tech products to mainstream customers

Author: Geoffrey A Moore
Publisher: New York : HarperBusiness, ©1999.
Edition/Format:   Print book : English : Rev. edView all editions and formats
Summary:
"Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting  Read more...
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Document Type: Book
All Authors / Contributors: Geoffrey A Moore
ISBN: 0066620023 9780066620022 0887307175 9780887307171
OCLC Number: 40516822
Notes: Includes index.
Description: xxi, 227 pages ; 21 cm
Contents: Discovering the chasm --
If Bill Gates can be a billionaire --
High-tech marketing illusion --
High-tech marketing enlightenment --
Crossing the chasm --
D-day analogy --
Targt the point of attack --
Assemble the invasion force --
Define the battle --
Launch the invasion --
Getting beyond the chasm.
Responsibility: Geoffrey A. Moore ; with a foreword by Regis McKenna.
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This is a guide to marketing high-tech products successfully, by one of the leading practitioners and consultants in the industry.  Read more...

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