skip to content
Crossing the chasm : marketing and selling high-tech products to mainstream customers Preview this item
ClosePreview this item
Checking...

Crossing the chasm : marketing and selling high-tech products to mainstream customers

Author: Geoffrey A Moore
Publisher: New York : HarperBusiness, ©1999.
Edition/Format:   Print book : English : Rev. edView all editions and formats
Database:WorldCat
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Geoffrey A Moore
ISBN: 0066620023 9780066620022 0887307175 9780887307171
OCLC Number: 40516822
Notes: Includes index.
Description: xxi, 227 pages ; 21 cm
Contents: Discovering the chasm --
If Bill Gates can be a billionaire --
High-tech marketing illusion --
High-tech marketing enlightenment --
Crossing the chasm --
D-day analogy --
Targt the point of attack --
Assemble the invasion force --
Define the battle --
Launch the invasion --
Getting beyond the chasm.
Responsibility: Geoffrey A. Moore ; with a foreword by Regis McKenna.
More information:

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

All user tags (1)

View most popular tags as: tag list | tag cloud

Similar Items

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/40516822> # Crossing the chasm : marketing and selling high-tech products to mainstream customers
    a schema:CreativeWork, schema:Book ;
   library:oclcnum "40516822" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
   library:placeOfPublication <http://dbpedia.org/resource/New_York_City> ; # New York
   schema:about <http://id.worldcat.org/fast/1145036> ; # Technological innovations--Marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/10759741#Topic/verkooptechnieken> ; # Verkooptechnieken
   schema:about <http://experiment.worldcat.org/entity/work/data/10759741#Topic/hoogwaardige_technologie> ; # Hoogwaardige technologie
   schema:about <http://experiment.worldcat.org/entity/work/data/10759741#Topic/high_technology_industries> ; # High technology industries
   schema:about <http://id.worldcat.org/fast/1112015> ; # Selling--High technology
   schema:about <http://id.worldcat.org/fast/956416> ; # High technology--Marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/10759741#Topic/spitzentechnologie> ; # Spitzentechnologie
   schema:about <http://dewey.info/class/658.8/e21/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/10759741#Topic/selling_technology> ; # Selling--Technology
   schema:about <http://id.loc.gov/authorities/subjects/sh2008121583> ; # High technology--Marketing
   schema:about <http://id.loc.gov/authorities/subjects/sh85119837> ; # Selling--High technology
   schema:about <http://id.loc.gov/authorities/subjects/sh2009103057> ; # Technological innovations--Marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/10759741#Topic/marketing> ; # Marketing
   schema:bookEdition "Rev. ed." ;
   schema:bookFormat bgn:PrintBook ;
   schema:copyrightYear "1999" ;
   schema:creator <http://viaf.org/viaf/113006687> ; # Geoffrey A. Moore
   schema:datePublished "1999" ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/10759741> ;
   schema:inLanguage "en" ;
   schema:name "Crossing the chasm : marketing and selling high-tech products to mainstream customers"@en ;
   schema:productID "40516822" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/40516822#PublicationEvent/new_york_harperbusiness_1999> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/10759741#Agent/harperbusiness> ; # HarperBusiness
   schema:workExample <http://worldcat.org/isbn/9780066620022> ;
   schema:workExample <http://worldcat.org/isbn/9780887307171> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/40516822> ;
    .


Related Entities

<http://dbpedia.org/resource/New_York_City> # New York
    a schema:Place ;
   schema:name "New York" ;
    .

<http://experiment.worldcat.org/entity/work/data/10759741#Agent/harperbusiness> # HarperBusiness
    a bgn:Agent ;
   schema:name "HarperBusiness" ;
    .

<http://experiment.worldcat.org/entity/work/data/10759741#Topic/high_technology_industries> # High technology industries
    a schema:Intangible ;
   schema:name "High technology industries"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/10759741#Topic/hoogwaardige_technologie> # Hoogwaardige technologie
    a schema:Intangible ;
   schema:name "Hoogwaardige technologie"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/10759741#Topic/selling_technology> # Selling--Technology
    a schema:Intangible ;
   schema:name "Selling--Technology"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/10759741#Topic/spitzentechnologie> # Spitzentechnologie
    a schema:Intangible ;
   schema:name "Spitzentechnologie"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2008121583> # High technology--Marketing
    a schema:Intangible ;
   schema:name "High technology--Marketing"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2009103057> # Technological innovations--Marketing
    a schema:Intangible ;
   schema:name "Technological innovations--Marketing"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85119837> # Selling--High technology
    a schema:Intangible ;
   schema:name "Selling--High technology"@en ;
    .

<http://id.worldcat.org/fast/1112015> # Selling--High technology
    a schema:Intangible ;
   schema:name "Selling--High technology"@en ;
    .

<http://id.worldcat.org/fast/1145036> # Technological innovations--Marketing
    a schema:Intangible ;
   schema:name "Technological innovations--Marketing"@en ;
    .

<http://id.worldcat.org/fast/956416> # High technology--Marketing
    a schema:Intangible ;
   schema:name "High technology--Marketing"@en ;
    .

<http://viaf.org/viaf/113006687> # Geoffrey A. Moore
    a schema:Person ;
   schema:birthDate "1946" ;
   schema:familyName "Moore" ;
   schema:givenName "Geoffrey A." ;
   schema:name "Geoffrey A. Moore" ;
    .

<http://worldcat.org/isbn/9780066620022>
    a schema:ProductModel ;
   schema:isbn "0066620023" ;
   schema:isbn "9780066620022" ;
    .

<http://worldcat.org/isbn/9780887307171>
    a schema:ProductModel ;
   schema:isbn "0887307175" ;
   schema:isbn "9780887307171" ;
    .

<http://www.worldcat.org/title/-/oclc/40516822>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
   schema:about <http://www.worldcat.org/oclc/40516822> ; # Crossing the chasm : marketing and selling high-tech products to mainstream customers
   schema:dateModified "2017-01-21" ;
   void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.