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Crossing the chasm : marketing and selling high-tech products to mainstream customers

Author: Geoffrey A Moore
Publisher: New York : HarperBusiness, ©1999.
Edition/Format:   Book : English : Rev. edView all editions and formats
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Document Type: Book
All Authors / Contributors: Geoffrey A Moore
ISBN: 0066620023 9780066620022 0887307175 9780887307171
OCLC Number: 40516822
Notes: Includes index.
Description: xxi, 227 p. ; 21 cm.
Contents: Discovering the chasm --
If Bill Gates can be a billionaire --
High-tech marketing illusion --
High-tech marketing enlightenment --
Crossing the chasm --
D-day analogy --
Targt the point of attack --
Assemble the invasion force --
Define the battle --
Launch the invasion --
Getting beyond the chasm.
Responsibility: Geoffrey A. Moore ; with a foreword by Regis McKenna.
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