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Crossing the chasm : marketing and selling technology products to mainstream customers

Autore: Geoffrey A Moore
Editore: [New York, N.Y.] : HarperBusiness, ©1991.
Edizione/Formato:   book_printbook : EnglishVedi tutte le edizioni e i formati
Banca dati:WorldCat
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Tipo documento: Book
Tutti gli autori / Collaboratori: Geoffrey A Moore
ISBN: 0887305199 9780887305191
Numero OCLC: 24108247
Note: Includes index.
Descrizione: xvii, 223 pages : illustrations ; 24 cm
Contenuti: Discovering the Chasm --
If Bill Gates Can Be a Billionaire --
High-Tech Marketing Illusion --
High-Tech Marketing Enlightenment --
Crossing the Chasm --
The D-Day Analogy --
Target the Point of Attack --
Assemble the Invasion Force --
Define the Battle --
Launch the Invasion --
Getting Beyond the Chasm.
Responsabilità: Geoffrey A. Moore ; with a foreword by Regis McKenna.

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