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Crossing the chasm : marketing and selling technology products to mainstream customers

저자: Geoffrey A Moore
출판사: [New York, N.Y.] : HarperBusiness, ©1991.
판/형식:   인쇄본 : 영어모든 판과 형식 보기
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문서 유형 도서
모든 저자 / 참여자: Geoffrey A Moore
ISBN: 0887305199 9780887305191
OCLC 번호: 24108247
메모: Includes index.
설명: xvii, 223 pages : illustrations ; 24 cm
내용: Discovering the Chasm --
If Bill Gates Can Be a Billionaire --
High-Tech Marketing Illusion --
High-Tech Marketing Enlightenment --
Crossing the Chasm --
The D-Day Analogy --
Target the Point of Attack --
Assemble the Invasion Force --
Define the Battle --
Launch the Invasion --
Getting Beyond the Chasm.
책임: Geoffrey A. Moore ; with a foreword by Regis McKenna.

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