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Crossing the chasm : marketing and selling technology products to mainstream customers

Auteur: Geoffrey A Moore
Uitgever: [New York, N.Y.] : HarperBusiness, ©1991.
Editie/Formaat:   Print book : EngelsAlle edities en materiaalsoorten bekijken.
Database:WorldCat
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Details

Soort document: Boek
Alle auteurs / medewerkers: Geoffrey A Moore
ISBN: 0887305199 9780887305191
OCLC-nummer: 24108247
Opmerkingen: Includes index.
Beschrijving: xvii, 223 pages : illustrations ; 24 cm
Inhoud: Discovering the Chasm --
If Bill Gates Can Be a Billionaire --
High-Tech Marketing Illusion --
High-Tech Marketing Enlightenment --
Crossing the Chasm --
The D-Day Analogy --
Target the Point of Attack --
Assemble the Invasion Force --
Define the Battle --
Launch the Invasion --
Getting Beyond the Chasm.
Verantwoordelijkheid: Geoffrey A. Moore ; with a foreword by Regis McKenna.

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